marketing
management
media
& more
aly han
where strategy meets storytelling:
building brands that resonate, campaigns that captivate, and careers that last
who i am
driven by strategy, built for entertainment.
with a deep love for entertainment and culture, i focus on bridging the gap between talent and audience. from crafting viral campaigns to supporting creative careers, every project is approached with a fresh, strategic perspective.
my approach blends data-driven insight with creative intuition, because the best marketing does not feel like marketing at all, it feels like a moment.
8+
campaigns strategized
4M+
audiences reached
3+
talent managed
2+
years experience
what i do
services & expertise
full-scale marketing campaigns that turn heads and drive engagement across digital and traditional platforms. strategy comes first, creativity follows, and impact is always intentional.
campaign strategy
end-to-end career management for artists and creatives, from brand deals to long-term growth strategy. because longevity is built on intention, not impulse.
talent management
crafting authentic brand identities that stand out in a saturated entertainment landscape. built to feel distinct, memorable, and unmistakably intentional.
brand development
social media strategy, content planning, and audience growth that actually converts. built on data-informed insights, platform fluency, and clear conversion goals.
digital growth
selected works
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blizzard entertainment x @stefsanjati | agency-led influencer partnership pitch
developed a conceptual strategic proposal with blizzard entertainment, pitching @stefsanjati as a creator partner for a new world of warcraft expansion, emphasizing audience alignment to drive player acquisition.
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miyoko’s creamery x @wellmadebykiley | strategic brand partnership pitch
developed a conceptual sponsorship pitch from a talent management perspective, aligning creator identity, audience insights, and brand values to build a mutually beneficial campaign strategy.
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scooby doo | 360° film marketing campaign strategy
developed a reimagined 360° marketing campaign repositioning scooby-doo (2002) for modern (2025) millennial and gen z audiences. designed a phased rollout spanning theatrical release through streaming.
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toy story 5 | 360° film marketing campaign strategy
developed a full-scale 360° campaign spanning theatrical release through streaming rollout, leveraging nostalgia-driven positioning and cross-platform storytelling to engage legacy fans and new audiences.
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alo yoga x @graceannryu | strategic creator partnership proposal
[in progress] developed a tiktok partnership strategy positioning @graceannryu to promote the alo wellness club app, focusing on authentic integration and measurable performance.
