the aerosmith agency project was a team-based simulation of a full-service agency environment, where i served as agency lead overseeing the development of a comprehensive marketing campaign for the band. the project was structured to mirror real-world agency workflows, from initial research and strategic planning through creative execution and final presentation.

as agency lead, i was responsible for guiding the overall direction of the campaign, ensuring alignment across strategy, creative, and media planning. i coordinated team efforts, facilitated collaboration, and maintained consistency in both messaging and execution. this role required balancing big-picture thinking with attention to detail, while keeping the project on track across multiple phases.

the campaign itself was built on audience research, cultural positioning, and platform-specific strategy, resulting in a cohesive, cross-channel marketing concept. the project culminated in a formal presentation, designed to reflect a client-facing agency pitch and demonstrate both strategic clarity and creative impact.