this project reimagines a brand-to-creator partnership through the lens of talent management, positioning @wellmadebykiley as a strategic long-term partner for miyoko’s creamery. the proposal focused on identifying authentic alignment between kiley’s baking-focused content, her plant-forward audience, and miyoko’s brand mission within the dairy-free space.

the pitch outlined a multi-phase collaboration concept that moved beyond a single sponsored post, instead emphasizing sustained storytelling, product integration within existing recipes, and community-driven engagement. audience insights, engagement patterns, and brand fit were analyzed to support a mutually beneficial partnership framework rooted in credibility rather than surface-level promotion.

the link below features a recorded video of me delivering the pitch live, role playing a real-world brand partnership presentation to the creator to simulate an agency-to-talent conversation and negotiation scenario.