academic works
academic projects with relevance to entertainment marketing, consumer behavior, and strategic communication.
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this paper examines the gap between structured roles and actual participation in team-based environments, focusing on the role of psychological ownership in shaping individual contribution. using a simulated agency project as a case study, it analyzes how uneven participation persists despite clearly defined responsibilities. the findings highlight how ownership, rather than structure alone, drives engagement, initiative, and accountability within teams. overall, the paper offers a more nuanced understanding of collaboration in both academic and professional settings.
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this paper examines how careers in entertainment marketing are built and sustained, with a focus on the role of career capital in a rapidly evolving media landscape. through an informational interview with a senior industry executive, it explores non-linear career paths, leadership development, and the skills that differentiate high-performing professionals. the findings highlight the importance of strategic judgment, self-advocacy, and relationship-building in long-term career growth. overall, the paper provides insight into how individuals can intentionally develop and leverage skills within a competitive, culture-driven industry.
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this paper compares the moral frameworks of avatar: the last airbender and ben 10 to examine how children’s media models ethical reasoning. using scholarship on moral development, narrative structure, and social learning, it argues that more complex storytelling can encourage reflection, empathy, and perspective-taking, while binary storytelling reinforces clearer rule-based judgment. the analysis highlights how character design and narrative ambiguity shape the way young audiences interpret right, wrong, and responsibility. overall, the paper connects media structure to moral development in children’s programming.
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this content analysis examines how visual elements on album covers shape audience perception of music and artist identity. using a sample of billboard top 200 albums, the study analyzes relationships among artist presence, text, emotional tone, colorfulness, and visual complexity. the findings suggest that while some visual features operate independently, others work together to influence how an album is interpreted at first glance. overall, the paper connects visual communication to branding, aesthetics, and audience expectation in music marketing.
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this experiment paper examines how restaurant signage color shapes consumer perceptions before any direct dining experience. using an online experiment, it compares red and yellow signage with blue and green signage across appetite, quality, price, and behavioral intention measures. the findings suggest that warm colors can positively influence restaurant evaluations and perceived affordability, while signage itself plays a meaningful role in immediate consumer decision-making. overall, the study connects visual design to consumer behavior and strategic restaurant branding.
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this experiment paper examines how social media fashion content influences identity expression, style confidence, and consumer behavior among young adults. using a survey-based study, it explores relationships between fashion interest, social comparison, user-generated content, and purchasing tendencies. the findings suggest that fashion content on social media plays a meaningful role in shaping self-concept and style-related decision-making. overall, the paper connects digital culture, identity, and consumer psychology in the context of fashion media.
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this focus group study explores why young adults skip breakfast and what factors shape their attitudes toward eating it at home or at restaurants. using qualitative discussion, it examines convenience, cost, routine, and the social value of breakfast as key influences on eating behavior. the findings suggest that breakfast is often seen as situational rather than habitual, with weekday routines driven by speed and weekends tied more to social connection. overall, the project connects consumer behavior, food marketing, and everyday decision-making around breakfast habits.