developed a career strategy aligning my personal brand with riot games’ player-first philosophy, focusing on creative marketing and community management as a function of cultural understanding and audience behavior. the work reframes community not as a support channel, but as a core growth system, identifying how riot builds long-term engagement through player ownership, creator ecosystems, and cross-platform experiences.

analyzed riot’s positioning across mobile expansion and traditional media (arcane, riot music), highlighting how the company meets players across both platforms and culture. supported insights with behavioral and industry data, emphasizing engagement over reach and long-term ecosystem growth over short-term acquisition.

conducted a role-specific swot analysis and alignment framework connecting my academic work, strategic thinking, and interdisciplinary background to riot’s community and marketing functions. the project positions me as a culture-driven strategist capable of translating player behavior into meaningful engagement and long-term brand connection.